A five year foray into the Niagara wine industry in a sales and marketing capacity piqued Joanna’s interest in trademarks and branding. She transitioned from boutique winery to boutique law firm after obtaining her J.D. from Osgoode Hall in 2009.
Joanna’s practice now encompasses all aspects of trademark law. She acts for Canadian and international clients in the creation, clearance, prosecution, opposition and enforcement of trademarks. She also advises on advertising, marketing and brand strategies, including the review of consumer packaging, labelling and point of sale materials. She conducts contest and promotion review and is also active in anti-counterfeiting work.
Joanna’s clients are varied and diverse in respect of both size and industry. Joanna enjoys working collaboratively to understand each client’s IP needs and deriving creative, practical and savvy solutions. Her prior work experience helps her dovetail legal and business advice.
Whereas once a former summer student and articling student at Ridout & Maybee LLP, she now has the privilege of managing student recruitment on behalf of the Toronto office.
In her spare time, Joanna seizes any opportunity to read and cook with her kids but tour wineries without them. She is laughably bad at throwing a ball but otherwise enjoys staying active.
- B.Sc. (Hons. Physical Anthropology), University of Toronto at Mississauga (2001)
- J.D., Osgoode Hall Law School (2009)
- Barrister and Solicitor, Province of Ontario (2010)
- Registered Trademark Agent, Canada (2011)
- Canada Law Book’s Canadian Patent Reporter – CPR – Editorial Board (Member)
- Ontario Bar Association – Law Day Volunteer
- Reading in the Classroom (TDSB) – Volunteer
Boulakia, Charles and Pitkin, Joanna – Cannabis IP Strategy in an Uncertain Regulatory Environment, Canadian Lawyer InHouse, September 1, 2018
Kaikai, Andrew and Pitkin, Joanna – En Français S’il Vous Plait: Navigating Quebec French Language Requirements – Ridout & Maybee LLP Website, September 2016
Heller, D. & Pitkin, J. “Fifty Shades of Colour; Registering Colour Trademarks“, Canadian Lawyer InHouse, Vol. 11, Issue 1, January 2016
American Bar Association IPL Spring Conference
- “Brexit – Enforcing your Clients’ Rights”, April 2019
- “Shush – Are We Permitted to Say… ?”, April 2017