Cannabis IP strategy in an uncertain regulatory environment23/10/2018
Consider protections available before going to market.
We are witnesses to the birth of an entirely new industry in Canada: the legal production and distribution of cannabis for recreational purposes. Struggles for market dominance are already underway as contenders scramble for the pole position before the starter pistol sounds on Oct. 17.
Participants have reason for concern over not only the sheer number of regulatory hurdles littering the course but the uncertain and unstable form of those regulations even as the date for legalization approaches.
Despite this regulatory uncertainty, any business hoping to participate in the new industry is well advised to plot its market strategy now, lest more risk-tolerant competitors gain a lead in what promise to be tumultuous months and years ahead.